Sitting there watching Samsung unveil the new Tab Pro and Note Pro devices, I was struck with a single thought : what on earth does Pro truly imply ?
To me, the suffix was generally applied to the devices that truly gave you the selection to variety far more successfully, or permit you to do your day job on the go without needing to resort to a bigger, a lot more cumbersome machine.
I'm all for Android as an OS, but it is nevertheless not really there in terms of letting the typical consumer go about their enterprise in an efficient way. My brother-in-law uses the Galaxy Note ten.1 in his day to day operating life and I often get texts asking me if I know of a fantastic app to let him do different workflow- connected tasks.
No one has however nailed the 'professional tablet' market place however - Microsoft is closest with the Surface Pro two but it's a long way from taking serious industry share from laptops in the workplace. Plus, it has a keyboard, which is the one particular issue practically each 'pro' user is hunting for.
Samsung has known as 2014 "a year in which Samsung definitely establishes its leadership in the tablet marketplace ", however this industry segmentation is going to avoid it from carrying out just that &ndash this is a business that desires a streamlined tablet variety to challenge the likes of the iPads and Surfaces of this planet, not confuse shoppers with various ranges seemingly supplying the similar items.
At its booth right here in CES Samsung has a committed show that runs on a loop, outlining the strategies the Note and Tab Pro can assist revolutionise your operating and individual life. What's noteworthy about this presentation is that there doesn't look to be a entire lot of content material around what makes this a excellent tablet for the professional.
Therein lies the rub: the Tab and Note Pro range never appear to be geared towards making your functioning life any slicker at all. Nicely, that is not strictly true &ndash as a person pointed out to me, the Note Pro 12. 2 device is fantastic for graphic designers, pushing technologies into those creative hands that usually would price thousands.
But the Pro variety merely tends to make no sense with that moniker. The energy, the screen excellent, even the re- designed Magazine UI (which is a quite messy affair) all scream of a firm wanting to make a genuinely good tablet to prove continued relevance in a planet dominated by Apple and break-even tablets from Amazon and Google.
Samsung is a company that suffers from agitation when it comes to full innovation &ndash because becoming the dominant player in the smartphone globe its been full focused on evolution over revolution, and this 'Pro' release is yet another instance of that.
It's all the a lot more frustrating given that underneath this confused exterior lies a company with a genuine passion for item, and the ability to make spectacular pieces of machinery.
It's no accident that Samsung has nearly a fifth of the tablet industry share worldwide and is gaining on Apple quickly &ndash cynics could point to a gargantuan promoting budget that keeps buyers acquiring, but loyalty only comes when goods are usable.
Of course buyers will need decision, but Samsung's tablet range is as well sprawling at the moment, and the Pro group just tends to make that worse. At current count, Samsung has 11 different tablets on the industry (not which includes Wi-Fi and 3G variants) compared to Google's two and Apple's 4.
How is a consumer supposed to know which tablet is correct for them? The Tab three 8. or 7., which have a vastly various spec list? Ought to they get 1 with an S Pen or not? Do the newer models offer sufficient of an upgrade to warrant spending the further cash ?
Samsung will argue it really is supplying option, but shoppers want aid in nascent markets. It really is so frustrating that Samsung does not focus its efforts on accurate flagship tablets in the exact same way it does with phones. The Galaxy S4 in one particular option, the S4 mini is there for those that want a little decrease expense. Want a effective device with a larger screen? Note three. Easy.
The Pro range are powerful tablets that do not compromise and are definitely viable Android alternatives to the iPad or iPad mini. But they are not skilled devices, merely actually properly specified units with added protection and a few subscriptions bunged in.
Customers like option, but they like to know their alternatives. With so numerous tablets at every screen size, the query will be 'Should I get the iPad Air, the Nexus 10 or&hellip which Samsung is the very good 1 ?' when it must be 'I want the new iPad, but I truly like the appear of Samsung's new Tab / Note'.
So come on Samsung &ndash decide on your heavyweight, middleweight and lightweight, and make them really exceptional (and lower the value whilst you happen to be there if doable too ). Let individuals fully grasp what tends to make your stuff so great with no feeling like you will need to wrap it in marketing and advertising or flashy-but-useless characteristics.
Or just sell the Pro with a keyboard.
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