Before Apple CEO Tim Cook pulled back the curtain on the iPad Air last year, he threw in a thinly veiled jab at Microsoft in the procedure : "Our competition is various. They are confused. They chased following netbooks. Now, they're trying to make PCs into PGEgaHJlZj0iaHR0cDovL2hvc3RpbmdraXRhLmNvbQ0iIHRhcmdldD0iX2JsYW5rIiByZWw9Im5vZm9sbG93Ij50YWJsZXRzIDwvYT5hbmQgPGEgaHJlZj0iaHR0cDovL2hvc3RpbmdraXRhLmNvbQ0iIHRhcmdldD0iX2JsYW5rIiByZWw9Im5vZm9sbG93Ij50YWJsZXRzIDwvYT4=into PCs. Who knows what they will do next ?"
Behind him, an image of a targeted traffic sign depicting a goofily winding road appeared on a big screen. Did Panos Panay, Corporate Vice President of Surface at the Redmond, Wash.- based PGEgaHJlZj0iaHR0cDovL3d3dy5ob3N0aW5na2l0YS5jb20NIiB0YXJnZXQ9Il9ibGFuayIgcmVsPSJub2ZvbGxvdyI+V2luZG93cyA8L2E+maker, take this slight personally?
I didn't bother asking him throughout a swift interview immediately after his reveal of the Surface Pro three. But an image of a website traffic sign did seem behind him on stage at the New York event, depicting a single fork in a road. Moments later, Panay slapped the Surface Pro three on a scale beside an iPad Air stacked atop a 13-inch MacBook Air.
Stacking up the Surface
"The cause I consciously put the [iPad Air and MacBook Air] together was just to make the point," Panay says just feet away from that extremely stage. "I've heard the comparison: You can evaluate this to the iPad Air. It's entirely ridiculous, but you could. 'It's twice as significantly, why would you obtain it?' It is absolutely silly, due to the fact they are ignoring reality."
Probably, but what about the MacBook Air? Is not the Surface Pro 3 a tablet very first ? After all, that keyboard cover does not come with the device - it's a $129 accessory. Nonetheless, Panay firmly believes that the third time's a charm: this is the tablet to replace the top laptop.
"You can evaluate it just to the [MacBook] Air and it will stack up pretty well," the Surface lead says. "Weight? Far better. Thinness? Superior. You come across your self in this quite great balance. You get a pen and touch with this, you don't with that. It really is a complete laptop."
But those are bullet points for the journalists, pundits and critics. They are not what the typical customer standing in the store, overwhelmed by the choices, cares about.
"The accurate comparison for a actual person - not an report, for a particular person - is: Am I gonna' have to acquire both," Panay frankly states. "And, if I do, what does that expense me? And, in reality, bare minimum? $1,500. So, now your selection point is really uncomplicated. I assume we in fact have a fairly good shot at this."
Experts are men and women, too
Offered the name and its cost point, you'd feel that Microsoft would aim such a product as the Surface Pro three at professionals and companies. But Panay is rapid to dash any such notion.
"The solution truth is that it is created for people. That implies it is not created for companies. There have been decisions created. I do not put trap doors on the back. You can't replace the challenging drive, and you cannot replace the battery. It's meant to be seamless."
That is not to say that Panay's team did not design the Surface Pro 3 with perform in thoughts. Did Apple show off the MacBook Air or iPad Air, touting how IT purchasers would be all over them? No, but appear at what occurred : men and women, expert men and women, simply gravitated toward them. And now they are incorporated in almost each and every BYOD (Bring Your Personal Device) strategy about.
"I could've opened this kickstand up and let you play. But the beauty of this device, when you appear at the specifics of this issue, it is phenomenal. Due to the fact the point was individuals. You at household, very first. And if you wanted to take it to function ? Bless you. That is a phenomenal outcome."
No comments:
Post a Comment